Towergate Business Growth Series: ‘How To Price Your Platypus’
This session is part of a series of events sponsored by Towergate and the Liberti Group and offers a practical workshop that helps you to find ways to increase your price, whether you sell products or services.
Schedule for the day:
8.00am – registration and light breakfast
8.30am – welcome from Towergate
8.35am – how to price your platypus, David Abbott
9.45am – close – The Liberti Group
10.00am – finish
How to price your platypus: using and understanding of customer psychology to maximise prices.
Price is one of the most important things for a business to get right, and one of the hardest. It’s too easy to go for a lower price for your product or service to try to get more sales, or to keep launching one discount promotion after another. All you are doing is giving money (and profit!) away.
Why a platypus? Well, if you had a platypus, what price would you decide to sell it for? You can’t look up other platypus sellers on Google to find a typical price, they don’t exist. So where do you start? Most businesses have a platypus of their own, a pricing challenge that they would love to find a solution for. The workshop starts with a review of some simple tools that can be used to help you decide what your pricing potential is – just how much could you try to increase your prices by? But that’s only half the story. Once you have decided what to charge, how do you communicate those prices successfully? That’s where the psychology comes in.
Each moment we all make multiple decisions about all sorts of things, and those decisions are almost all unconscious. This is true of almost all pricing decisions too, even when selling to a business buyer. By understanding the psychology behind how we make those pricing decisions, you can successfully charge a higher price.
Guest Speaker: David Abbott
David has over 35 years of multi-sector experience in B2C and B2B businesses, from start-ups to the UK divisions of major multinationals. He is an international pricing speaker and author, helping companies maximise their prices. David focuses on helping organisations achieve their goals and out-compete the competition. His experience covers a breadth of industries including electronics, manufacturing, telecoms, social alarms, distance selling, e-commerce, professional services, charity – selling to consumer, business, and the public sector (including the NHS). The bottom line is this: he focuses on turning complex problems into simple solutions.
Who should attend?
This is an exclusive breakfast event for C-suite leaders and owners of mid-market businesses. Registration is required.
Freeman Clarke, The FD Centre, People Puzzles, The Marketing Centre, Your Right Hand, Towergate Insurance, and Vistage.
Enquire about this event
For more information and to apply to attend, please contact [email protected]