Simple Ways to Increase Your Prices

East Midlands Business Growth Event

Pricing creates business opportunities but only the best companies will take advantage of them and truly thrive. There is often a misconception that marketing is just about communication… it is not! Fundamentally, effective marketing is about getting your business strategy right. This is more crucial than ever before.

David will introduce you to a range of ideas on pricing decisions, and you will come away with action plans to increase your prices which can be implemented quickly and easily, and with almost no cost.

 

Why a Platypus?

Imagine you have been given a challenge. You have a real 2-year-old male platypus, and you have to sell it for the highest price you can. Where do you start?

You can try Google, but you’re out of luck. No one else sells a Platypus, so you can’t just copy their price.

Most businesses have a platypus or two. A product or service that you know ought to command a higher price but you just don’t know how to get it; or you feel you are under price pressure which you’re not sure how to resist.

Speakers

David Abbott

David is an international speaker, helping audiences to discover simple ways to improve their pricing.

After studying Engineering Science and Economics at Oxford he worked in marketing and business management. He ran a £56m mail order company where pricing is crucial, and has held senior marketing roles in a wide variety of industries.

He applies psychology research into consumer behaviour to business and marketing. He illustrates everything with real examples of marketing in action.

 

Now You’re Probably Wondering, OK That Sounds Great, But What EXACTLY Will I Get Out Of Attending?

After listening to David you will know:

  • How customers make decisions about pricing
  • One simple thing that will increase your average order value
  • How to differentiate your business from your competition, so your customers no longer compare prices
  • An easy change to your price that costs nothing and improves your negotiating position
  • Why you might want to call your product The Super 2400
  • How a zero can boost your sales

 

Who should attend?

Growth-minded, ambitious CEOs, Managing Directors owners and key decision-makers of mid-market businesses.

Hosts

The Marketing Centre has a mission; provide small and mid-size businesses access to Marketing Directors with a proven track record of delivering significant impact. Giving you in-house access to the knowledge, passion and experience required to build and develop your company at a seniority level you could never afford full-time. Our stringent selection process means we only select the best Marketing Directors – to ensure that you get the best.

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RSM is a powerful network of audit, tax and consulting experts with offices all over the world. As an integrated team, we share skills, insight and resources, as well as a client-centric approach that’s based on a deep understanding of your business. This is how we empower you to move forward with confidence and realise your full potential. This is The Power of Being Understood.

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Freeman Clarke is the UK largest and most experienced team of fractional IT directors. We are more than interims, consultants or freelancers. We are impartial IT directors, CIOs and CTOs who can become a part-time, long-term member of your senior team at a fraction of the cost of a full-timer. We create, support and deliver tech strategies that accelerate your business growth. One of our Board-level IT experts can join your senior team to oversee digital innovation, systems and infrastructure. This produces results.

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People Puzzles have decades of expertise in managing people. Our diverse team have seen (nearly) everything before. We regularly peer-check each other’s work to ensure quality, with regular training and professional development to stay up to date and on the ball.

People Puzzles are proud to be an HR consultancy that does things differently. External and objective, our specialists contribute expertise and a ‘big picture’ perspective to help your business grow. If you’re looking for a part-time HR director to come aboard and help to transform your business, don’t hesitate to get in touch with us today.

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The original concept for The FD Centre was to provide the skill sets of experienced Finance Directors of large corporations to the small and medium sized enterprise (SME) sector, allowing smaller organisations to benefit from the expertise of a highly experienced Financial Director without incurring the expense of hiring someone full-time.

The part-time FD concept caught on quickly and the business has grown rapidly on a national scale. Over the last 15 years The FD Centre has become the largest and most respected provider of part-time Finance Director services in the UK.

The FD Centre has now expanded across the world to be the Global No.1 provider of part-time FD and CFO services.

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HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

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Mattioli Woods is a leading UK provider of wealth management and employee benefits, with offices in Aberdeen, Belfast, Birmingham, Buckingham, Edinburgh, Glasgow, Leicester, London, Manchester, Newmarket, and Preston, growing both organically and by acquisition to deliver strong, sustainable shareholder returns over the long term. We administer over 10,000 clients and hold £9.3 billion of assets. We pride ourselves in building long-term relationships to provide trusted advice, high standards, and a personalised delivery.

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Frequently asked questions

Where does the event take place?

Our free virtual events are hosted on Eventbrite

Do I need to register?

Yes, registration is required. Spaces are limited and registration is required to access the Eventbrite event.

To register, click here.

See the event flyer here.

Enquire about this event

For more information and to apply to attend, please contact [email protected]