What’s the event about:

Outside in Marketing – An exploration of customer value

With Guest Speaker Malcolm Johnston. This workshop will examine what marketing is about. Malcolm debunks the myth about “marketing as simply promotion and discusses the need to change marketing from product push to a strategic process based on better understanding of customer needs – both explicit and implicit. Malcolm takes a holistic view of the customer and provides practical advice and exercises that business leaders can apply at any scale and in both B2B and B2C businesses.

Enquire about this event

For more information and to apply to attend, please contact [email protected]