Increasingly both B2C and B2B companies need to create strong online and digital experiences for their customers. People, in every situation, expect to find, choose and buy products and services online, and they expect seamless digital fulfilment, help and servicing as the norm. In some sectors, the digital expression is the brand and the excellence (or otherwise) of the digital experience is the differentiating factor from the point of view of a customer.
For many companies, the digital channel is in addition to existing bricks-and-mortar or people-based channels so business becomes ever more complex and integration between these channels can be particularly challenging. This may include portals, apps and ecommerce websites as well as adopting video for sales and servicing processes. Integration of these with back-office systems like booking, warehousing, stock and product systems is often critical. In some cases there is a need to integrate and automate multiple vendor-provided systems.
In many situations, online and digital initiatives require bespoke software and apps. These are complex and risky projects, potentially involving in-house and external agencies and integration projects with back-office systems.
We specialise in online and digital initiatives. Our team are expert leaders who cross the divide between strategic, commercial and technical. We help drive the vision whilst ensuring that the plans are practical and realistic and that tangible business objectives are met.