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Client stories

Working together to support business growth.

Crown Golf is the UK’s largest golf club owner and operator with 23 golf venues primarily located in the South East of the UK. There range from pay and play courses, to members’ clubs and a highly prestigious leisure resort, St. Mellion, that includes a Top 100 golf course.

IT is vitally important to Crown Golf given the geographic dispersal of its operations and the increasing range of services expected by consumers. By 2014, this growing complexity led Crown Golf to engage one of Freeman Clarke’s team, Jon Eales, as their IT Director.
Mark Williams, Crown Golf’s Finance Director said “Freeman Clarke’s involvement is invaluable as I can benefit from the experience of an established, proven IT Director, but without incurring the full cost.”

“Freeman Clarke’s involvement is invaluable as I can benefit from the experience of an established, proven IT Director, but without incurring the full cost.”

Jon joined Crown Golf team at a critical moment when it was necessary to relocate their head office at short notice due to the closure of one of their locations. Jon took control of this urgent project whilst also putting in place a clear IT strategy and roadmap to support the business strategy and improvement plan.

Jon’s remit has encompassed a huge range of issues included migration of local servers to private clouds, website hosting, business continuity, cyber-security, data protection and payment card handling.

Jon has also overseen a number of projects that support the growth of the business including a CRM upgrade, establishment of a central Call Centre, Wide Area Network upgrades and a server renewal programme.

He has also supported the senior team at Crown Golf through budget restructuring and strategic refinancing exercises.

Mark Williams, Crown Golf’s Finance Director said

“I now have someone within the senior team who can explain the complexities of our IT requirements and architecture in business terms and has provided clarity and direction to me and my technology team. Improvements and new initiatives are now clearly identified, prioritized, costed, explained and justified. Risks to our IT services and compliance requirements are brought to my attention and cost effective recommendations to address them are identified and implemented.

As a result, I have much greater confidence that our IT is secure, reliable and fit for purpose. For example, by moving our business critical servers to a high quality managed infrastructure facility, we have established a platform that we are now beginning to exploit with projects that underpin our company transformation strategy aimed at improving service and reducing costs.”

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